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Marketing research

The most complete list of marketing research that will answer all your questions …

Find out all the information about consumers before the competition.

A few words about what we are doing:

Probing studies

Preliminary collection of information on the market. As a rule, they are used in order to form basic hypotheses and assumptions for further testing and verification of statistical significance.

Quantitative research

Collecting information on the market in specific quantifiable indicators. They are used to understand the statistical significance of each of the factors and the degree of their manifestation.

Qualitative research

They imply a personal conversation directly with the respondent and answer the questions: HOW? WHY? HOW?

Why do they trust us?

Team and competencies

Our team includes specialists in the field of marketing, statistics, psychology, informatics with many years of experience

What does this mean

This means that we own the most modern methods and tools for processing and collecting information.

The timing

99.9% of projects completed on time

Types of marketing research:

Observation

Assessment and measurement of consumer behavior in terms of interaction with the subject and without.

Questionnaire

Survey of consumers directly by the respondent.

Personal interview

It is used when it is necessary to deeply understand the motives of consumers in an individual conversation, while not engaging it, as is often the case during focus groups.

Online survey

A survey in which the consumer fills out a form with questions himself. Advantages: speed, mobility, quick results.

Test purchase intent

Assessment of the willingness to buy a product.

Testing the project concept before launch or market launch

Testing the product before launching to the market among the target audience.

Why do they need to be carried out?

Do they know me

You can't buy what you don't know about

What's important

What parameters of the product have value for the consumer, and which are not?

Market share

What market share do I have in comparison with competitors

Why?

Why does the consumer behave in one way or another?

Advertising

Contextual advertising on Google is a quick way to attract targeted visitors to your website

MICE

MICE is often replaced by another and more academic term - meetings

Research cost calculation

Statement of tasks and deadlines

The customer determines a list of research questions that need to be answered and in what time frame.

Harmonization of tools and methods

The agency offers a toolkit and methodology for collecting information for the implementation of the study

Reconciliation of sample and budget

Together with the customer, the sample size for collecting information is agreed, the cost of the study is calculated

Conducting research

The agency conducts research, generates a report, prepares recommendations for brand development based on the tasks set

To save your time:

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